It seems like a crazy, even desperate idea. A Rock Star charging $20 for every seat in the house, for every concert stop. Rock acts, like the Rolling Stones and One Direction, are now up to 650 dollars a seat.

But they aren’t from Detroit, the largest city in America ever to file for bankruptcy. Kid Rock is. And now he is selling out every concert and touring with the likes of Kool and the Gang, ZZ Top and Uncle Kracker. Walmart is sponsoring the tour.

Kid Rock has just expanded his base and this will pay off in future concerts and music and merchandise sales. Kid Rock came up with a brilliant marketing trick for tough times.

Read more at Pix11.com.