Rolling Stone: Kid Rock Brings Good Times, Wears Many Hats at Raucous Jersey Show
July 01, 2015

Two years ago, Kid Rock changed the way he approached touring. Rather than charge a week's pay for tickets, he cut the price of most seats to 20 dollars and recouped via sponsorship and beer sales. The crowd had no doubt contributed generously to the latter, but that alone could not explain the enthusiasm last night at New Jersey's PNC Bank Arts Center; audience members were so worked up that even the late-set commercial break earned a standing ovation...

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